What’s a Rich Text element?

In 2023, brands are striving to find new ways to engage with their community and offer fans rewards for their loyalty. Nielsen research suggests that 84% of consumers are more likely to stick with a brand that offers a loyalty program. However, despite this, only 15% of loyalty rewards are redeemed, demonstrating a need to offer more appealing, customer-owned benefits driven by authentic community connection.

That’s why Co:Create has developed a comprehensive API toolkit for virtually any brand to launch new, innovative rewards & loyalty campaigns — powered by our flexible, API-first community activation & rewards platform.

1. First off. Campaign APIs allows brands to easily reward their customers for taking specific actions, acting as an innovative loyalty system. Typically, launching and maintaining such campaigns is a complex and time-consuming process; however, our Campaign APIs can help brands save signifcant time and resources.
2. The next significant API within our toolkit is Redemptions. This enables brands to reward users with desirable and rare digital assets by allowing them to quickly redeem their fungible ERC-20 tokens for non-fungible ERC-721 or ERC-1155 tokens without the need to pay gas fees on the blockchain. For example, the Redemption APIs can allow gamers to redeem their achievement-based tokens for special in-game assets such as unique characters, weapons, or skins represented as ERC-721 or ERC-1155 assets. It can also empower retail companies to manage their loyalty program rewards, allowing customers to earn ERC-20 tokens for purchases and redeem them for digital goods, such as exclusive products, discounts, or services represented as NFTs.

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Watch the launch video walkthrough here —
or try it now in our Dev Docs.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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