What’s a Rich Text element?

In 2023, brands are striving to find new ways to engage with their community and offer fans rewards for their loyalty. Nielsen research suggests that 84% of consumers are more likely to stick with a brand that offers a loyalty program. However, despite this, only 15% of loyalty rewards are redeemed, demonstrating a need to offer more appealing, customer-owned benefits driven by authentic community connection.

That’s why Co:Create has developed a comprehensive API toolkit for virtually any brand to launch new, innovative rewards & loyalty campaigns — powered by our flexible, API-first community activation & rewards platform.
  1. First off. Campaign APIs allows brands to easily reward their customers for taking specific actions, acting as an innovative loyalty system. Typically, launching and maintaining such campaigns is a complex and time-consuming process; however, our Campaign APIs can help brands save signifcant time and resources.
  2. The next significant API within our toolkit is Redemptions. This enables brands to reward users with desirable and rare digital assets by allowing them to quickly redeem their fungible ERC-20 tokens for non-fungible ERC-721 or ERC-1155 tokens without the need to pay gas fees on the blockchain. For example, the Redemption APIs can allow gamers to redeem their achievement-based tokens for special in-game assets such as unique characters, weapons, or skins represented as ERC-721 or ERC-1155 assets. It can also empower retail companies to manage their loyalty program rewards, allowing customers to earn ERC-20 tokens for purchases and redeem them for digital goods, such as exclusive products, discounts, or services represented as NFTs.
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Watch the launch video walkthrough here
or try it now in our Dev Docs.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Sneaks + Auctions & Prize Draws Launch

Meet Sneaks — a new, exciting “all on-chain” way to experience Co:Create

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When we first launched Co:Create, our mission wasn't just to empower brands to unlock the power of their community by leveraging web3 tech — it was also to educate them on how to  harness web3’s true potential to do so... 

To achieve this, we developed APIs for web3 primitives, making it simple for developers to build innovative community reward experiences without the need for in-depth knowledge of smart contracts. We also launched comprehensive Developer Docs and an easy-to-use Sandbox environment that enables builders to “play” and educate themselves on Co:Create’s APIs. 

However, what we learned is that it's quite challenging to showcase just how exciting Co:Create powered community rewards experiences can be (especially as an API-first platform) — until today…

Introducing Sneaks by Co:Create — just in time for fashion week 😉 An incredibly novel, gamified, all on-chain demo experience designed by us to showcase just a taste of what’s possible with Co:Create — front to back. It’s a really fun way to understand how seamless web2 user experiences can be powered by web3 rewards infrastructure — all while learning how the Co:Create APIs were used throughout — to build the experience…

On-chain “Sneaks” peek at the power of Co:Create 

We’re excited for you to experience Sneaks — as it's not quite like any demo we’ve seen — why? Because you'll be experiencing Co:Create from two important perspectives: The user and the developer — and it’s all on-chain…

As a user, you’ll go through the website, create a wallet with just an email; get your very own Sneaks membership; complete your first challenge and earn points; upgrade your dynamic NFT; make your first claim by either entering a Prize Draw or making a bid on an item in the Auction; and earn your first badge — all in just a few clicks. The experience is designed to help you understand how seamless and exciting a Co:Create powered community activation can feel on the front end.

As a developer — at every step of your journey through Sneaks, you’ll be able to learn which Co:Create APIs were used to build the experience — and we didn’t stop there.

Sneaks has Co:Create powered Auctions & Prize Draws too?

To enhance the experience, the Sneaks demo is launching alongside two new engagement-focused features – Auctions and Prize Draws — which you can experience and learn about in the demo itself.

The new Auctions features allows brands to offer exciting bid to win community engagement mechanics. During the Sneaks demo — you’ll be able to use your $neaks token to either bid on a Sneaks collectible item or enter into an exciting Prize Draw…

Prize Draws on the other hand — allow brands to create exciting experiences where their community can enter draws to win prizes. For the Sneaks demo — if you decide not to bid in the Auction — you can use your earned $neaks to enter the Sneaks Prize Draw for a chance to win a rare collectible. Then once a lucky winner is chosen and the prize is distributed to them through their wallet.

Sneaks was built to create an exciting and meaningful experience — all while driving a novel way to gain a deeper understanding of how our APIs can become the building blocks for the future of community rewards and loyalty experiences.

Co:Create’s APIs unlock a new era of customer loyalty and engagement. The possibilities of Web3 benefits are now available to all developers, regardless of blockchain expertise. This is a game changer for brands across all industries, and after experiencing what we’ve built with our Sneaks demo — we hope you'll truly understand why!