Bleacher Report
Watch to Earn
What we did
Co:Create's rewards tools were used to power BR's "Watch-to-Earn" initiative which allowed the team to build a custom, real-time engagement and rewards experience that makes it easy for their community to be rewarded for engaging.
What They used
Bleacher Report
BR, a leading digital media brand at the intersection of sports and culture, was on a mission to deepen community engagement and drive sustainable revenue growth using exciting, innovative web3 technology that empowers its members.
Flexible and customizable rewards
To create the BR Watch-to-Earn initiative, the team used our flexible rewards solution to launch their W2E experience.
Real-time gamification
With the Co:Create partnerships, BR is able to run live community activations and reward viewers in real time.

Affordable dynamic API solution
The BR team was able to deploy their W2E initiative rapidly without the heavy upfront costs of traditional SaaS products.
This is where loyalty & rewards comes into play— rewarding your most loyal consumers with access to things that the casual consumers haven't unlocked yet.