Glass
New World of Engagement for Alcohol Industry
What we did
Leveraging Co:Create’s flexible Web3 APIs, the GLASS team aims to offer the world’s first fully compliant Web3 Alcohol Loyalty Platform, delivering drinks brands with safe, innovative, and interactive ways to engage their customers and communities. The aim was to reimagine brand-consumer relationships through bespoke loyalty rewards and experiences that responsibly engage social drinkers.
What They used
Glass
Co:Create’s minting API allows GLASS to create and manage new loyalty tokens for each brand launching on the platform. These tokens can be easily earned and quickly exchanged for unique rewards and experiences, giving drinks companies the Web3 tools and flexibility required to expand and unite their communities.
Bespoke loyalty rewards
GLASS loyalty tokens, built via Co:Create’s ERC-1155 smart contracts, will be redeemable for unique rewards and experiences that leverage the connections of their favorite brands, such as nightlife, dining, and entertainment.
Easy to engage and earn
Co:Create’s ERC-1155 smart contracts offer tremendous flexibility to GLASS’ loyalty tokens, making it easy to earn rewards for engagements, like registering a purchase, hosting an event, or completing a challenge.
New social experience
Brands launching on GLASS can create custom loyalty experiences that reward consumers for their social engagement with the brand while encouraging in-person interactions that ensure safety and maintain legal compliance.
Our goal with GLASS is to unlock new rewards and experiences for consumers from their favorite brands; thanks to Co:Create’s APIs, we can do that in a way that’s never before been possible — helping alcohol brands reach consumers safely during purchasing and social occasions. Cheers to the next generation of loyalty programs!
